Amber the firecracker has an absolute abundance of energy, but don’t let that fool you, this young radio producer has her head screwed on and her hands in all the right pots. Speaking from her home in the Midlands, Amber’s animated conversation brought much entertainment to us both whilst in lockdown. Even during quarantine Amber is keeping her creative juices flowing and bringing the finesse to her skill set.
Born and raised in Wolverhampton Amber went to an all-girls grammar school and was always known to chatter. Reminiscing on her teacher’s words telling her “to put that voice to good use” paired with her love for radio is what spurred Amber on for a career in media from a very young age. Whilst completing A-Levels she got her foot in the door at Wolverhampton Community Radio (WCR) and lied about her age- saying she was 18- to gain some hands-on experience. It was at this point Amber’s go-getter attitude was cementing more and more for me and her cheekiness didn’t make it hard for me to believe.
Whilst growing her experience at WCR, Amber applied for media apprenticeships but to no avail and decided to pursue her other passion in physical activity and study Sport Science. This Active Alice indulges in cricket and loves sport so educated herself further and went on to play games at a high level. Amber’s passion for the media still hadn’t extinguished as she completed internships at Sky for Soccer AM and the Daily Mirror, but radio was still where her energy lay.
Following graduation, Amber went on to be a PE teacher at Silkmore Primary school and admittedly went to school every day and “had tennis balls thrown at her”. Her gruelling schedule at this time, meant she was still putting in the hours in at WCR, working as a PE teacher whilst upholding her sports commitments and looking for full time jobs in radio. She admitted that this was a time where her “self-care didn’t exist”. Although loving her job at the school, she knew this wasn’t her long-term dream.
After applying to the BBC Asian Network through Creative Access, Amber made her way to London for her first interview, not realising that this would be the first step into the world of national radio. Off the back of her interviews, Amber was a top-notch candidate for an internship at the BBC as an assistant radio producer.
Starting on a Tuesday in the spring of 2019, Amber walked into the Birmingham studios to be greeted by no team (little did she know that people typically work from home on a Tuesday). “I didn’t meet anyone; I didn’t meet anyone on the team… and as the week went on I met the team, everyone was super nice and welcoming”. She revealed that her first few months at the BBC, she “struggled to come out of her shell” in fear that she wouldn’t be taken seriously. As an intern in the media industry, this is a commonality for many trainees as it’s often their first step within their chosen enterprises.
“I think I got a bit of imposter syndrome”
As Amber continued to develop, she showcased her potential. By working on the cricket world cup to going on to assistant produce weekend shows, her proactivity ensured her success amongst the team. An example of her initiative is shadowing the social media team in the London studios and then learning to create social media content for the Birmingham studios too. This thirst for learning and continually wanting to advance is a tip that Amber gives to anyone starting off in a creative industry. The importance of finding a work life balance is something that is apparent to Amber’s journey and reminds future interns to make sure to enjoy time.
“You’re still learning and you’re new as well…be proactive and be creative”