#fashion

QUARANTINE CREATIVES: Hannah Austyn

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With wellness being at the forefront of so many of our lives, Hannah Austyn has taken to her platform to share positivity and engage in conversations surrounding wellness. This young blogger sat down in conversation with me and shared her journey and goal to help others pursue their own journey into wellbeing. From the comfort of our homes in Quarantine it felt like we were catching up for a coffee in the sun.

22-year-old Austyn was born in London, then moved to Buckinghamshire and now Oxford where her journey into the blogging world blossomed. Having indulged in theatre and performance from a young age, attending Stagecoach ensured that Hannah was in London on a weekly basis and was a catalyst for her first full time job after school. Starting her part time job by running theatre clubs for children, Hannah also invested time in her own blog.

Fashion was the initial muse for Hannah’s writing and used her initiative to gain further experience. Completing a fashion retail course after leaving school at London Fashion Academy, Hannah wanted to go on to pursue fashion styling. Initially thinking this sector would be easier to break into than it was Hannah’s rejection is what fuelled her own blogging career.

“I did get quite a lot of rejection and I think that was a good thing now, because I was quite early in the process… it gave me the motivation and drive that I have now”

After a self-identified “organic” progression with her content platforms, a milestone in Hannah’s blogging journey was her attendance to her first London Fashion Week. Following a lot of “persistence” to designers and brands, she was able to attend shows and has been invited since then to write.

“So many opportunities…have come solely from sending a message on Instagram, we wouldn’t have met if it wasn’t for Instagram!”

Whilst working her part time job, at the theatre, the young blogger approached the marketing team and asked if she could work for free in order to educate herself. Continuing her blog, Hannah’s voluntary work resulted in a paid assistant role on the marketing team. Coming to crossroads in her education and future, Hannah decided against university in order to continue in the marketing world.

“That was the best thing I did, doing the marketing for free”

After educating herself in a new skill set, Hannah advises anyone to try and pursue experience in any field they would like to grow in, and even if it means doing a few hours for free if you can. 

Hannah’s fashion blog continued to grow and she decided to finally move away from her job and focus solely on her content. During this time, Hannah has covered different fashion and brand events, as well as growing her network. Becoming a content creator meant that Hannah was able to create a YouTube channel and evolve her network.

Following a period of time of solely blogging, Hannah learnt her preferences lay in working and loved the routine of having full time job. Revealing that she enjoyed having something else outside of her blogging, she engaged herself back in the marketing world.

“I think that’s why I chose to do another job at the same time so that my blog could be purely authentic”

During lockdown Hannah has been organising Wellness Wednesday on her Instagram Live as well as working from home with her marketing job. Wellness Wednesday Live comes paired with conversations with wellness industry experts. From fitness to food and drink, Hannah gives further insight with her wellness led conversations.

“During self-isolation there’s been a lot of content around staying positive… and that resonates with me”

Speaking with Hannah was a prime example of how consistency is key and to pursue your passion.

“Now is the best time to do it!

Quarantine Creatives: Dan Khan

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Daniyal Khan

Repping an Urban Panda hoody from the comfort of his living room, Daniyal Khan indulged me with an unfiltered conversation into his creative journey. It was apparent that confident energy and a fearless approach was primary to a lot of doors being opened for Dan. As the Brand Creator of Urban Panda Clothing, it became clear, that for Dan, clothing was only a piece in his creative jigsaw puzzle.

Born in Greater West London, Dan travelled back and forth between the UK and Pakistan and admitted he identifies more as a “Pakistani and a Londoner, rather than British.” Always the chatterbox, Dan favoured English and Drama whilst in school and used to relish in his grades even if they weren’t contributing to his final mark. This positive energy is something that I could see mirrored in his later years and was apparent throughout our conversation.

“Because of my upbringing, I was always polite, I was never a dickhead”

After making the decision to study outside of London, Dan went on to pursue Journalism in Sheffield. Choosing Sheffield Hallam over the University of Sheffield, Dan knew off the bat that a less traditional media approach is something he knew would navigate better. With an initial passion being sports commentary, Dan realised he wanted to encourage conversation and would later become primary to his ethos and business.

“If I score a goal on FIFA, I will fully commentate as though I’m commentating a game”        

During his final year at University, Dan began building the foundations for what was to become Urban Panda. By tapping into his natural entrepreneur, he realised that one of the quickest ways to be recognised and circulate a brand name was through clothing. The wheels got turning as a friend of his channelled his ideas into empirical designs. The band name, Urban Panda, came from a family trip to China.

Whilst in Beijing, a panda sanctuary sparked love for the animal. Being very aware that a panda is the animal of China, he didn’t want consumers to think the brand name was reflecting authentic Chinese style. By taking his interest for the panda, Dan added Urban at the front in order to “reflect the viewpoint of a Londoner or a major city in the west…Panda means pioneering, artistic, noble, daring and assertive”. With Panda initialling these personality traits, Dan wanted this to be reflective of his consumers and their engagement with Urban Panda.

P AN D A | L I F E

“You know pandas are the only animal in the world that are black, white and Asian all at the same time”

I tentatively asked Dan how he initially funded his ideas and his response left me speechless. Whilst at university, he saw the opportunity on Instagram called Rate me Please, a networking event hosted by Remel London which opened up a platform for budding entrepreneurs to win a cash prize for their pitch. With only £40 in his bank account, Dan halved that by making the trip to London from university. After getting some last-minute business cards printed, this Londoner was back on home turf ready to pitch. No product, no protype and no presentation, Dan used a rap to a panel of industry judges. From explaining the concept of Urban Panda to what he needed to progress Dan wowed the judges and won a sweet 10 grand… I know. Madness.

With the financial boost, he admitted he learned some life lessons about business and how sometimes baby steps are more effective than going whole hog straight away. With his primary focus being centred around wanting to start conversations, Urban Panda was the perfect platform to aid other creatives. From talking his way into Adidas launch parties, befriending Big Narstie to hosting phenomenal live events of his own, Dan utilised Urban Panda as a vehicle for development.

With Covid-19 putting many content creators and creatives in a different mental space, Dan is taking this time to reflect and not stress too much. His genuine energy is not only inspiring to other people, but I, myself, felt inspired from our conversation. With such faith in the South Asian community to grow together in a creative space spurred on the creation of South Asian Creatives networking event in Wembley. Once lockdown is over I will most certainly be present.

Quarantine Creatives: Amrit Matharu

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Amrit Matharu is truly a force to be reckoned with. From engaging the nation with her work at the BBC to indulging in personal projects to empower other people, it quickly became apparent that Amrit actions her ideas whole heartedly and seeks opportunity in the most unlikely places. Based in Northampton, Amrit is a true media chameleon and is growing her skill set as well as her following. With me chilling in my hair band and Amrit rocking box braids, I felt like I’d caught her in a rare moment where she wasn’t going 100 miles an hour.

Born and raised in Northampton, Amrit was educated here and grew to be an extroverted social being even from a young age. Educating others was always primary to Amrit’s values and she admitted that she often felt like she “had something to share”. Her initial career inclination was to go into teaching as a way of sharing her knowledge and inspiring others, but a teaching module at university made her realise that teaching wasn’t going to be the way she wanted to insight knowledge. “I realised it was all just paperwork!” At this point in her life Amrit didn’t know that “broadcasting was a thing or an option”.

Studying English Language and Literature at De Monfort University Leicester , Amrit began blogging and getting more in tune with the media world. The conception of her brand Amaretto’s World was to be, and still is, the platform that she was to share her endeavours and future involvements with her readers. With her love for writing fuelling her career choices, Amrit went on to “do a load of internships” for different magazines and working a newspaper office. It was during this time that a staff member suggested to Amrit a career in broadcast.

“People can do that as a job!”

“No question is a silly question; you’d actually be silly not to ask something”

After graduating from Leicester in 2013, Amrit’s proactivity leaked into her professional life and encouraged her ever widening accomplishments. From turning her passions into her job, she set about to explore the world of journalism. From working in the fashion department for Avon to waltzing through the head offices of different brands, Amrit admitted she felt a “little bit like Ugly Betty” and wanted to work for a magazine or newspaper. After immersing herself in different types of writing and journalism, Amrit’s next career move would bring her through the doors of the BBC.

Training and working as an assistant radio producer at the BBC Asian Network, Amrit continued to build her network as well as learning more about herself as a person. By starting at the Birmingham studio, Amrit then quickly became involved in the modelling world and promoting body confidence on her social media platforms. Representing Yours Clothing Amrit has been involved in many campaigns and is another great example of her go getter attitude.

As Amrit’s career breadth was growing and growing, she revealed that she had to learn to slow down and find balance. “Sometimes I would feel guilt and not know how to relax”. Many creatives feel this way, but Amrit did stress the importance of doing so for her well-being. After her own Father was diagnosed with cancer, Amrit became a carer and was diagnosed with arthritis herself. In a way it was almost her body telling her when things were getting too much.

“I was in so much pain at one time that I couldn’t walk…I’ve always put other people’s needs first…it’s almost like my body is telling me to slow the fuck down”!

With corona virus putting a hold on so many people’s lives, Amrit has taken on the responsibility of being a primary care giver for her family. This caring side to Amrit was resonant throughout my whole conversation with her. Even with helping people in the media world, she disclosed that creatives ought to collaborate and not create a hostile dog eat dog environment. Even as an interviewee, Amrit’s conversation was laced in clarity and a real honesty. It was a pleasure to speak to her and I can truly confess that all the positive mantras and stories across her social media are definitely true to form. An organic heart will always produce organic work and Amrit Matharu brings that to the ever growing media table.

Quarantine Creatives: Pallika Sood

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Pallika Sood

From the comfort of our Quarantine spots, I got into conversation with the gorgeous Pallika Sood. This young and upcoming fashion consultant has privileged London Fashion weeks with her garments as well as her following with the written word. Creating her own catwalk debut, under her own brand Narhari Quorum, Pallika went from a budding intern to being essential to the Qasimi team. It is apparent that her work ethos is encompassed by creating your own opportunities and working your arse off.

As we both sip our tea from our humble abodes, our virtual interaction almost made me forget this young entrepreneur was perched in Liverpool whilst I was braced in our beloved capital.  I dove straight in with the interview and this creative powerhouse was more than delighted to oblige.

Born and raised in the suburbs of Liverpool, Pallika was educated at Tower College, Rainhill before then making the transition into studying at Carmel college, St Helens. With fine art and textiles being primary to Pallika’s education choices, it was clear from a young age she wasn’t messing around when it came to doing what she wanted. Although her Indian Mother indulged in the textile world, her style was considered more “traditional” by Pallika. Pallika revealed that she sought a lot of inspiration from “nature and creating concepts around her works”.

“I like telling a story behind my work and always create a muse with that story”. For my own fashion show, I imagined a gangster who wasn’t about that life and wrote poetry”. Although Liverpudlian in background, Pallika’s time in London has laced her voice with a South London twang, which seems to make her magnetism even more appealing. It was clear to me that her conceptual approach when it came to fashion leaked into her own poetry that she kept private until this year when she decided to share her work online and “people are loving it”!

“I write a poem for every collection I work on”

It was almost animated when Pallika spoke about her poetry and talks of her future brand. It was clear she sought muse from the notion of working for herself. Using this lockdown as a way to cement and establish her own brand, she informed me of its inception.She sprinkled the brand name with her Indian heritage – Narhari meaning ‘man lion’ and Quorum referring to an important meeting. “Quroum is a meeting that cannot happen unless all relevant parties are present, the brand is a collective of these strong minded ‘lion like’ characters”. I was rendered speechless by this concept and knew immediately this brand will definitely be a force to be reckoned with. The conception of her brand came whilst she interning in Copenhagen at the age of 20. “This was a turning point for me because it gave me a sense of independence and adventure”.

Following Pallika’s graduation from the University for the Creative Arts in Kent, she zipped straight to London where she worked in retail for the good part of a year and then began work as a Copywriter for Net-A-Porter. During this time, she knew this wasn’t what she wanted to do. “I wanted to be in a design house working with a brand”. Rejection after rejection because of lack of experience is something that so many young creatives face so Pallika decided to create her own experience and hosted her own fashion show in East London in the summer of 2017. “I’m still paying that off now, but it was worth it”.

“I’m gonna do a fashion show”

After showcasing a collection of her own, Pallika began her journey as a pattern cutter (the blueprint creator of clothing as it were) and garment technician at Qasimi. Seeing her work being used on London Fashion Week’s runways was a peak in Sood’s career and got the wheels turning for her to venture on her own and continue to establish Narhari Quorum. This was until tragedy struck the fashion house of Qasimi, when the founder and creative director Khalid Al Qasimi passed away. “I felt like I was staying there for him, I didn’t want to miss working on the last collection he was a part of”. Pallika worked on her final season at Qasimi this year and became an official freelancer about a month ago before the hit of Covid-19.

I tentatively asked where she saw herself in five years, and she told me “Narhari Quorum will be off the ground as a fully functioning e-commerce business, I will be working on my poetry, and writing a book about my Mum”. This affirmative response simply upholds her strength and self- belief.

I, for one, am looking forward the powerful anthology and ventures to come from Miss Sood. I am well aware that this is just the beginning for her.