Quarantine Creatives: Amrit Matharu

Amrit Matharu is truly a force to be reckoned with. From engaging the nation with her work at the BBC to indulging in personal projects to empower other people, it quickly became apparent that Amrit actions her ideas whole heartedly and seeks opportunity in the most unlikely places. Based in Northampton, Amrit is a true media chameleon and is growing her skill set as well as her following. With me chilling in my hair band and Amrit rocking box braids, I felt like I’d caught her in a rare moment where she wasn’t going 100 miles an hour.

Born and raised in Northampton, Amrit was educated here and grew to be an extroverted social being even from a young age. Educating others was always primary to Amrit’s values and she admitted that she often felt like she “had something to share”. Her initial career inclination was to go into teaching as a way of sharing her knowledge and inspiring others, but a teaching module at university made her realise that teaching wasn’t going to be the way she wanted to insight knowledge. “I realised it was all just paperwork!” At this point in her life Amrit didn’t know that “broadcasting was a thing or an option”.

Studying English Language and Literature at De Monfort University Leicester , Amrit began blogging and getting more in tune with the media world. The conception of her brand Amaretto’s World was to be, and still is, the platform that she was to share her endeavours and future involvements with her readers. With her love for writing fuelling her career choices, Amrit went on to “do a load of internships” for different magazines and working a newspaper office. It was during this time that a staff member suggested to Amrit a career in broadcast.

“People can do that as a job!”

After graduating from Leicester in 2013, Amrit’s proactivity leaked into her professional life and encouraged her ever widening accomplishments. From turning her passions into her job, she set about to explore the world of journalism. From working in the fashion department for Avon to waltzing through the head offices of different brands, Amrit admitted she felt a “little bit like Ugly Betty” and wanted to work for a magazine or newspaper. After immersing herself in different types of writing and journalism, Amrit’s next career move would bring her through the doors of the BBC.

Training and working as an assistant radio producer at the BBC Asian Network, Amrit continued to build her network as well as learning more about herself as a person. By starting at the Birmingham studio, Amrit then quickly became involved in the modelling world and promoting body confidence on her social media platforms. Representing Yours Clothing Amrit has been involved in many campaigns and is another great example of her go getter attitude.

As Amrit’s career breadth was growing and growing, she revealed that she had to learn to slow down and find balance. “Sometimes I would feel guilt and not know how to relax”. Many creatives feel this way, but Amrit did stress the importance of doing so for her well-being. After her own Father was diagnosed with cancer, Amrit became a carer and was diagnosed with arthritis herself. In a way it was almost her body telling her when things were getting too much.

“I was in so much pain at one time that I couldn’t walk…I’ve always put other people’s needs first…it’s almost like my body is telling me to slow the fuck down”!

With corona virus putting a hold on so many people’s lives, Amrit has taken on the responsibility of being a primary care giver for her family. This caring side to Amrit was resonant throughout my whole conversation with her. Even with helping people in the media world, she disclosed that creatives ought to collaborate and not create a hostile dog eat dog environment. Even as an interviewee, Amrit’s conversation was laced in clarity and a real honesty. It was a pleasure to speak to her and I can truly confess that all the positive mantras and stories across her social media are definitely true to form. An organic heart will always produce organic work and Amrit Matharu brings that to the ever growing media table.